When investors look at a business idea, a question they often ask is “What makes you special?”
What the investors are looking for is the competitive advantage that will set you apart from your competitors.
Peter Thiel asks every entrepreneur he’s considering investing in:
“What’s your secret? What important truth do very few people agree with you on? What do you believe in that’s both contrarian and correct?”
Guy Kawasaki calls it the Underlying Magic and includes it the 10 slides you need when presenting to investors.
“Describe the technology, secret sauce or magic behind your product or service.”
Seth Godin is characteristically blunt on the subject
“Quit or be exceptional. Average is for losers.”
What makes you exceptional?